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Endorsement decision will not change
BCCI to stay policy of endorsements
The Cricket Board emphasised on Wednesday that a change in the policy taken to cap players’ endorsements at its last Working Committee meeting was to stay in spite of the displeasure expressed by the players’ sponsors. The policy is similar to the endorsement policy followed by Australia.
Modi said this in the presence of its marketing partner for the forthcoming off-shore series in Ireland and Scotland, PDM Sports, and CEO of the Future Group, Kishore Biyani, who are sponsoring the matches.
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